Skin Whitening in Modern Times

Skin Whitening in Modern Times

Skin whitening is still “a thing”. And that’s not all. It has now become and industry, a trend and a big subject online and offline. The reasons have changed, according to our own social and cultural realities, but they haven’t changed too much. Skin whitening is still about how people see us. It’s as much about us as it is about others. It’s esthetic and it’s community-oriented.

Our big and bold contemporary advantage we have on the Elizabethans is knowledge. We are now more informed than ever. And this makes it easier to choose the right cosmetics. While back in the day, people had no choice but to stack layers of toxic lead on their skin, because they just didn’t know better, we now have access to ingredient lists, medical articles and beauty editorials.

Modern cosmetics use active ingredients to achieve lighter skin. Some of them are natural, some of them synthetic. But what they have in common is their ability to lessen the concentration of melanin (the pigment responsible for our skin tone). And that means age spots, freckles, birthmarks and moles as well as whole body, face or specific area lightening.

Some are better, some are worse. Some have little to no risks, while some are downright dangerous. And this is where knowledge comes in. This is where the good ones go to the left and the bad ones to the right.

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